11.10.2010

Rolex and China Golf Association formed a strategic partnership

Fashion Watch Trend Report: Today, the world's top watch brand Rolex held a press conference in Shanghai, the glory and the China Golf Association announced the formation of a strategic partnership. This means that the Rolex in the process of work on golf in China has taken a crucial step, also expressed the full support of the brand's strong commitment to golf development.


Guests attending the conference include: Rolex CEO Bruno Meier President, the State Sports General Administration of ball sports management center director, Vice Chairman and Secretary-General of the China Golf Association Mr. Zhang Xiaoning, vice chairman of China Golf Association Mr. Wang Liwei, deputy director of Shanghai Municipal Sports Bureau, Mr. Chen Yiping, Director of Shanghai Administration of Sports Competition Mr. Cui Yining, R & A Director of Asia Pacific Dominic Wall President, U.S. PGA Championship, executive vice president of international affairs Mr. Ty Votaw, and as a spokesman for the world's top players Rolex.




Today, Rolex is with a number of the most important and most influential players the game, the world golf organizations, and professional events to establish a cooperative relationship, including the four Grand Slam golf tournament, the World Golf Championships, Ryder Cup, and the Presidents Cup and the Solheim Cup. And the China Golf Association, according to the latest letter of intent reached, Rolex will be the China Golf Association and the China Golf Club League competitions organized by the official clock.


In addition, Rolex will support the promotion of the CGA and the world body's top links golf events, including: • St. Andrews Royal & Ancient Golf Club (R & A), the U.S. PGA, Ladies Professional Golf Association (LPGA), the United States Golf Association (USGA ), European Tour (European Tour), Masters (The Maters), American Junior Golf Association (AJGA), PGA Tour (PGA Tour), and sponsored by the China Golf Association, in collaboration with world-class golf held competitions, including the Evian Masters (Evian Masters) and the Evian Masters Youth (Junior Evian Masters). China's golf team and youth training project training project will also be the strong support of Rolex. • St Andrews Royal & Ancient Golf Club (R & A) (United States, Canada, Mexico, outside of the governing body responsible for golf tournament) published the "Golf Rules" book (Rules of Golf) is recognized as the authority of golf exercise books, Chinese version of the publication of the book will be the exclusive sponsor Rolex. Meanwhile, the strategic partnership will also deepen the Rolex and the relationship between the country's top golf events, including: for example the Volvo China Open, Asian Amateur Championships and World Championship - HSBC Championship (WGC HSBC World Golf Championships).


Support for the cause of take-off of Golf
Rolex watch manufacturing industry is not only a leader, but also support a model of physical activity. Over the years, the brand has always been committed to worldwide sponsorship and support a variety of sports activities including tennis, sailing, racing, equestrian, etc., but the impact in the golf industry is second to none. The China Golf Association official time soon, Rolex CEO Maiya Nuo (Bruno Meier) said: "China Golf Association, with a strategic partnership honored Rolex, Rolex will promote the China Golf Sports play an important role in the development. We are confident in China's booming golf industry, China will not only have achieved local and even international pivotal position. We will do everything possible to work together to explore the China Golf Association and nurture a new generation Golf Talent efforts. "


For the co-operation with the Rolex, the Chinese Golf Association, Mr Xiao-Ning Zhang also said: "This cooperation reflects the Rolex has always supported the concept of the development of golf in China. This concept and the CGA for the development of golf demands coincide, is to achieve successful cooperation. The strategic partnership agreement the two sides will be involved in golf's popularity, promotion, high level of personnel training, competition, training, youth training and other areas. This will Golf in China will be rapid and healthy development of the increase in power. We have reason to believe that the CGA and the Rolex of strategic partnership, China will in the future the players performance on the stage at the Olympic Games have a positive effect, making the world of golf in China Ball movement more understanding, and also so that more Chinese players to the world stage. "




Rolex has always been committed to spare no effort in supporting the many international golf events, organizations and individuals. It is worth mentioning that, while being staged in the country Sheshan Golf World's top events, 2010 WGC-HSBC Champions, is sponsored by Rolex to support one of the many golf tournament. The world's top-ranking players, Rolex's brand ambassador • Adam Scott, Martin Kaymer, Trevor Immelman, Phil Michelson and the Chinese player Liang Wen-chong, will contest in the style show. These talented players have won the grand and glorious, they will be incentives for China to advance the best example for young players.


Article Source: http://www.v-trend.biz
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