"Our promotion may not be so commercial , " Huaihai Zhong Road business district in a " secret " of the office space inside a room the most , nations form the Managing Director of China Li Boqing says .
To Shanghai , Nanjing West Road, who will visit this , but people have in visiting the Shanghai Huaihai Zhong Road , Huaihai Road is Shanghai 's most prosperous three- 40 years of " Avenue Joffre . "
In a winding search , we found the IWC office address , but you can not imagine a luxury brand hidden in a deep alley , which is consistent with the nations of their own style sheet positioning - " low-key . "
" We may not go to any ocean sports sponsorship , such as sailing , but we will go to sponsor the protection of the marine ecosystem organization of travel , will go to sponsor the protection of the island environment, Darwin Foundation , will go to sponsor the protection of vulnerable children, Lawrence Sports Fund. " Li Boqing Said .
To this day, " celebrity endorsements "are a luxury brand , " the most mainstream . "
"This is the most in China, ' the law of gold ', which requests a product endorser , where a fire on the most sold . This is not one , this is the luxury brand common ' golden rule ' , "one of the Luxury agents industry had fought for many years say .
However, some individual brands are on the road " inventive . "
June 2010 Rolex " HC Wineur Award " announced , this began in 1976, the incentive scheme to encourage the fighting spirit of individual enterprise to recognize those who have pressing problems facing the world , providing solutions pioneer program.
So far, it has held 12 sessions , each five winners can get a generous 10 million in prize money , there is a name engraved with their Rolex gold watch .
As the grand prize and the gold watch of the " dust settles " , Rolex has a higher population in another "promotion "of Rolex .
This year's five award winners from 117 countries, 1,700 applicants selected .
Look at the list of winners : Princess Alexandra Australia - French ethnologist, she set up a mobile school to preserve Siberian nomads of the cultural heritage; Australian Environmental Studies Home, he created a worldwide database to protect the whale shark photo identification ; pila Pan Shiwei - Thailand microbiology professor , she is committed to saving in Thailand south Subjected to the threat of poaching and illegal logging hornbill ; Chang Dashiluofu - Indian women , she set up a mobile resource center to display Kute Qi embroidery teach the new generation of artists, art ; Rory Wilson - British zoologist , he invented an innovative energy consumption measuring device to help protect wildlife.
This is a cutting-edge , representing the new forces of the people, they spread the Rolex , and may in the near future after they become the salt of the earth to bring more wider population .
The same with Rolex , many luxury brands are optimistic about charity to bring the brand 's " appreciation "of space .
Product family to support through the charity of the Leonardo DiCaprio Foundation to promote environmental protection work throughout the world .
Cartier join China Children and Teenagers Fund to support the "baby , singing to you , " the national nonprofit children's charity project .
Omega Games, soon , on a limited number of 8 35 auction watch , auction proceeds donated to the Chinese Athletes Educational Foundation (CAEF), for assistance in the earthquake affected adolescents and young athletes in the special funds.
The Yali Jia and Mali Long will join hands and all money raised will be donated to the "China LifelineExpress Lifeline Express Foundation . " "Health Express "is a July 1997 return of Hong Kong , the Mainland by Hong Kong compatriots, the people donated gifts , but also is the only charity dedicated to train hospital medical activities .
The nations form a long-term participation in the 1999 Chrysler and Richemont Daimusile co-founded the Lawrence Sports Foundation , this fund is now the nations by the IWC table , co-sponsored by Mercedes Benz and Vodafone .
Lawrence Fund is currently involved in 65 communities around the world the activities of the project . And impact of young people and they are the most critical issues. Such as: poverty, homelessness , violence , discrimination, drugs, racial problems , AIDS and so on . Currently, 75 million children around the world and young people benefit from the Lawrence Fund .
" We hope that through sports activities to improve social problems , to children who see the sport in Africa can be a way to change your life . " Li Boqing said .
Children living in Africa every year have access to the superstar who has become the world 's reception of African compatriots , this has also become a driving force them to work hard .
The IWC also sponsored a fund project called Darwin Foundation .
September 1835 , the British natural scientist Charles Darwin landed in the Galapagos Islands adventure . He discovered the island and other islands are not the same animal and plant ecosystems. Because here 's observation , it gave birth to " The Origin of Species . "
Unfortunately, outside forces are generated on the islands destroyed Destruction of erosion, the islands faced a serious threat will never disappear . In 1959 Charles Darwin Foundation, established to protect the fragile ecosystems of the islands in the activities of large financing requirements . It 's " blood transfusion " is one of the nations table .
In a small island far away from the crowd do not know the number of investment money, which the nations table mean?
The nations form another support more "alternative . "
They support a call Luosiqieer environmentalist, he created a risk of ecological organization, mainly to protect the marine environment. He set up a waste plastic in two colors made from the ship , he has been driving the ship from San Francisco to Sydney . He used it to call your attention to a range of protection of the marine environment , do not go down to the sea which threw non-degradable plastic products .
"We told him to launch this special version of the watch . " a watch company to finance a campaign , while marine ecology , released his can " shine through history, " the watch .
Foreigners may not know , " shine through history, " the word , but they are in a brand with multiple plans that how to do this.
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