Watch News Center Report: True meaning of a luxury at this time is formally entered the mainstream of Chinese society, Louis Vuitton, Burberry and other international luxury brands have settled in China. LOGO for Louis Vuitton's unique identification is high, all of a sudden became the first rich status symbol. Since then, the people into extravagance luxury goods "sign obsession" of the consumer era. Some blind, some vanity, very bright.
In 1991, the Zegna boutique gallery in the palace opened its first mainland China outlets, became the first men to enter the Chinese mainland market luxury brands. A year later, LV Palace Hotel is also opening stores. Then YSL, Cartier, Gucci, Versace and other luxury brands in China have been advancing. And LV, Prada and other brand features as clear identification of high and other reasons, all of a sudden become the first batch of rich status symbol. It's like in 1968 when stationed in Japan's economic take-off started in the 90s last century, China has only a few rich people know of the few foreign brands.
When LV came to China, the Shanghai people, the average monthly wage is less than 200. Hong Kong-Shenzhen border was only "Chung Ying Street" and the Beijing and Shanghai a few large shopping malls with an array of foreign brands, but has also led to questions - "Economic Daily" accused the foreign brands were sold in Beijing Scitech Shopping Centre, with the title is "too much out of Dorset you." This is when the Chinese consumers, they also no concept of luxury, and even a little difficult to understand why the package so you can sell.
LV expand rapidly in China since the Chinese market has almost become the savior of LV, since China already has 35 LV stores. As LV's CEO, LV sales in China of a miracle surprised cassel the LV attributed the success in China as "1.4 billion people suddenly want to better themselves,"
Why is the Chinese people mad love LV? Neighbors may explain the story of Japan. LV into the 70s in the last century, after Japan, has created almost as it is today in China, a marvel, Japanese women's love has not changed it. This is no luxury tradition and foundation of the Asian people in the consumption of luxury goods must pass through the LOGO worship early stage, Japan, South Korea have been madness, and now China.
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