Fashion Watch Trend Report: Although Rolex has introduced new models, but in Asia, especially China, sales increased by Omega threat. Today, Omega is more emphasis on brand marketing, continued to narrow the competition - the gap between Rolex, Rolex so I'm afraid the future is not as easy.
Rolex Oyster Perpetual Yacht - Master II
Top watch brand Rolex, more than a century, it has been the superior performance and distinguished symbol is also the influx of men and the pursuit of virtually all life goals.
American presidents have also been worn, such as Eisenhower. In 1956, Rolex gave him a "day of the Normandy landing," watch, so the watch is also called "presidential watch."
The Rolex Oyster currently has, Daytona, Cellini three series. The end of March, the famous Rolex Oyster watch series of five new members, in Basel World 2011 in the grand launch.
However, some analysts said that despite the Rolex has introduced new models, but in Asia, especially China, sales increased by Omega threat. Today, Omega is more emphasis on brand marketing, continued to narrow the competition - the gap between Rolex, Rolex so I'm afraid the future is not as easy.
Rolex Five New Models
Rolex Watch Fair in Basel in 2011 unveiled a five watch, its design inspired by the success of both the wearer from the concept: to challenge the limits, beyond the self. The birth of a new watch in the pursuit of the latest technology and design, while also continue the brand's classic tradition, reflecting the Rolex watch sophistication of rigor, Oyster Perpetual Explorer II is one of type One of the outstanding representatives. The watch, once introduced in 1971, it became necessary to equip a number of adventure, more so Rolex had a close relationship with the explorers.
To celebrate its 40th anniversary in 2011, improved models - Oyster Perpetual Explorer type II will be expanded to 42 mm case, and are equipped with a new generation of Rolex 3187 movement. The movement of R & D with two Rolex Patent: PARAFLEX patented anti-shock devices and magnetic PARACHROM blue gossamer. In form and design, explorer type II is more special to pay tribute to the 1971 original style, orange indicator device for 24 hours with arrows. More black dial with black pointer style, creating a "phantom" effect, so that the pointer on the dial like floating.
New in 2011, the remarkable words of another innovative design that is CERACHROM circle, the Rolex patented research and development, combined with high-end scientific and technological achievements, the effective loss of scratch resistant, anti-erosion and permanently glossy. Research time for sailing events invasive Mingshi Oyster Perpetual Yacht-type II will be equipped with this section the word circle, and also has a unique mechanical memory countdown function.
Another circle of the same watch with the word for the famous Oyster Perpetual Daytona universe account type, number of laps to show people the new black appearance, adhering to the outer ring of pragmatic style design in 1965 with black characters circle.
Rolex introduced this year, two women watch, also uses an eternal rose gold and ROLESOR magic combination of materials. Since the 2009 launch of the new 36 mm and 31 mm women's styles, this year and then adding a new style for the ladies - the latest women's Oyster Perpetual Datejust 26 mm style, and equipped with ROLESOR gold (1539.20, -17.90, - 1.15%) steel, steel or platinum combinations.
Dispute Asia
Rolex watch has been internationally renowned, but the lack of change in recent years due to style, and its sales showed a downward trend; the other hand, Swatch Group, Omega, fashionable style and increasingly in emerging markets, too, so its sales continue to growth.
From a brand positioning and marketing strategy design, the Rolex and Omega are described as representatives of international famous brands. Both in the waterproof and dustproof, durable and accurate performance aspects of excellence, and its exquisite design to help people beyond the limit, to overcome difficulties.
Hot and popularity over the past Rolex are more than Omega, the two neighbors also has Swiss ancestry has been no problem in the past. In recent years, Omega to Rolex launched a provocation. "Our ambition obvious: We want an equal footing with the Rolex, and 3 to 4 years over it." Belongs to the Swatch Group Omega (Swatch) CEO Nick? Hayek (Nick Hayek Jr.) 4 years ago said so.
Watch the battlefield smoke. The rising star to shake the old Omega Rolex King, also is not easy.
The 70's, Rolex and Omega to pull away. In the late 70s of last century, when Japanese quartz watch rampant world, the traditional Swiss watch industry has been hit hard, Omega and Rolex have brought to its knees, the two different coping strategies, so they embarked on a very different way - - the former will be the target of competition into the Japanese brand, focusing on manufacturing quartz watches and mechanical watches; who will watch as "jewelry" to high-end market.
Omega Ladymatic steel diamond watch
It turned out, choosing the right Rolex, Omega second start behind.
Thus, Omega decided to fight a brand marketing strategy, turnaround, well versed in the characteristics of heroes and the era of the brand connotation of the prototype so that it continued to narrow the gap with competitors.
IC analysis of research institutions in 10 countries 500 million set of Internet search data found in 2009 on China's Internet search brand watches, Omega, 1 / 4, 18% Rolex. And in 2009 the Swiss watch production, 1 / 5 sold to mainland China and Hong Kong.
Watches, pens, and now the car has been to make the world's most crazy three men "stuff." Car represents wealth, the pen symbolizes wisdom, then the watch is undoubtedly a man of fashion and personal taste for the best interpretation.
The Rolex watch has emerged from it has been a "true taste, high quality," the symbol of life. Many regard the successful man has a collection version of the Rolex watch as a proof of their own achievements, even in the electronic age as well.
In the collection, the watch is still the richest of the absolute first choice, 44% of respondents choose the rich collection of watches, a 10% increase over last year. The data show that the national average of 3.7 millionaires watch.
April 16 this year, was held in Shanghai, the third "top brand Summit." It was revealed that the luxury market in China has reached 175 million potential consumers who flock to major brands in the world on the occasion, men more in the Chinese luxury goods market to play a leading role. The Chinese luxury goods market showed a nowatch feature of the male-dominated, in which the medium price range (2.5 to 5 million yuan), watch the watch category to promote the strong rebound, which Cartier, Longines, Omega, Rolex and Tudor for the top five brands.
With improved quality of life, the men's sense of personal adornment is also accompanied by the international trend has been raised. A good watch, whether it is Rolex or Omega, for a man, the highlight of not only the personal status, there is an understanding of the lifestyle.
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Hi all,
ReplyDeleteOmega is one of the most known and recognized watches in the world. Omega watch was the choice of NASA and the first watch on the moon in 1969. It was the official timekeeping device of the Olympic games. Thanks a lot!
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Well, let's just hope for the best whether you are a Rolex or Omega collector.
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